Released on: April 3, 2008, 4:47 am

Press Release Author: FXLabs

Industry: Industrial

Press Release Summary: Hyderabad, India, Thursday, April 3, 2008: FXLabs Studios,
the leading end-to-end game company in India today announced that the AGNI game will
now be available for sale at approximately 225 premier retail chain stores
nationwide, which includes Landmark, PlanetM, Music World, Crossword, Odyssey,
Oxford, Star India Bazar and Big Bazar, amongst others.

Press Release Body: . AGNI to retail in 225 store outlets nationwide
. The game recently won the FICCI BAF award in Mumbai

Hyderabad, India, Thursday, April 3, 2008: FXLabs Studios, the leading end-to-end
game company in India today announced that the AGNI game will now be available for
sale at approximately 225 premier retail chain stores nationwide, which includes
Landmark, PlanetM, Music World, Crossword, Odyssey, Oxford, Star India Bazar and Big
Bazar, amongst others. The game will retail in the stores at a price Rs. 499.

AGNI also the first Indian PC game to win the FICCI BAF award for 'Outstanding
Indian Content' in PC Games at their recently held annual function in Mumbai.

AGNI, a high energy action packed game, is the first PC game developed in India and
with the 'AAA' rating, it meets the quality standards of an international product.
The game is a Third Person Shooter-Role Playing Game (TPS-RPG) packed with action
and drama. The game features over 10 original scenic stages, four different
characters - TARA, AGNI, GHAYAB and ADHIRA, with enthralling sound and visuals
effects. Bollywood actor Malaika Arora Khan is the brand ambassador for AGNI.

Speaking on the tremendous success of AGNI, Sashi Reddi, Founder and Chairman,
FXLabs said, \"Ever since its inception, AGNI has been widely appreciated for
breaking all barriers of conventional gaming. AGNI, which was designed for the mass
market will now be readily available in premier retail store chains throughout
India. We have succeeded in making a state-of-the-art game for the consumer market
at a very affordable price."

He added "It's a milestone for any brand to be recognized by both consumers and the
industry. With AGNI becoming the first PC game in India to be awarded at FICCI
Frames, and with gaming as a sunrise industry in India, we are excited about AGNI
entering the retail market in the country."





About FXLabs:

FXLabs is the leading end-to-end game company in India. Founded in September 2004,
FXLabs began its operations building PC based games both for the Indian market as
well as the global market. In December 2007, FXLabs acquired an online game portal
to expand its operations into the online casual game space. The vision of the
company is to be the top developer and publisher of games for all platforms
including PC, console, online casual, MMOG, and handheld.
The current pipeline of titles under development include Inferno, a game based on
Dante\'s Inferno, a game based on Dhoom 2, the most valuable property in Bollywood,
as well as a game based on Archie Comics. Given its strong relationships to the film
industry in India, FXLabs plans to release various titles in partnership with
leading property owners in India. Plans are underway for launching an MMOG that
would appeal to India\'s growing pool of online gamers.

FXLabs has development centers in Hyderabad and Chennai in India. It has a business
development presence in San Francisco and London. To know more about FXLabs, please
log onto www.fxlabs.com

About Agni:

AGNI is the first Videogame product developed in India that meets the quality
standards of an international product! AGNI is an exciting (TPS-RPG) Third Person
Shooter - Role Playing Game packed with action, adventure and drama. AGNI pits
players against the denizens of the underworld as they make their way through an
incredible array of visually stunning environments. You can survive in the 'Agnilok'
with the help of four distinct characters, each with their own special attributes,
weapons, and skills.



Web Site: http://

Contact Details: vijaya.lakshmi@applabs.com